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There used to be one way to do good conservation: Save a species and protect some land and water… but as we are in the midst of a pandemic, a climate crisis, and we are seeing an increase in chronic disease, conservation has, not surprisingly, shifted and it has never been more important to bring back economic success and life to our lands and our farms. So, what is conservation really? Why has this been such a hard subject to speak on? The Spokane Conservation District out of Spokane, Washington is speaking directly to growers, managers, and consumers in the Pacific Northwest region to get to the root of why we need to connect the economic incentives of consumers – to growers – to drive full system regeneration.